They also focus on highlighting other female founded businesses and stocks a range of products including fashion, beauty and jewellery. “Women have a lot of catching up to do to compensate for an ongoing history of gender wage gap and low representation in leadership roles,” Choi explains. “Touting the contributions of women for just one month does not do enough to get us back on track to be equally represented in the workplace,” she adds. What’s one of the biggest challenges women face when trying to go into leadership roles?
These Southern California women, minority…
Read more about Inclusive branding strategies here.
Tsai started Cocokind to provide shoppers with skin care made with gentle yet effective ingredients, unlike what she had access to when she was younger. To promote transparency about how the brand formulates each product, Cocokind products feature a Formula Facts panel on their packaging detailing exactly what’s inside each bottle. The brand also added a Sustainability Facts panel to its packaging that shares details on its materials, carbon emissions, production information and more.
Branding Secrets to Help Your Women-Owned Business Stand Out and Scale
In honor of Women’s History Month, Bonita Fierce recently launched a line of candles dedicated to celebrating Latina trailblazers. The collection also includes the brand’s Azúcar candle, which is dedicated to Celia Cruz — the “Queen of Salsa” — that offers hints of cinnamon, sugar, buttercream, honey and vanilla, Bonita Fierce says. The idea is that after you read a brand kit, you’ll understand the essence of a brand. This is key as you onboard more employees or hire a marketing agency.
Woman arrested, charged with murder for Wilmington crash that killed man lighting fireworks
The store brands are also typically more profitable for the retailers than products from big food companies. But a deeper look at some categories reveals private-label goods are gaining significant ground on national brands. Private labels snagged 38 percent of canned vegetable sales in the three months that ended June 30, according to Numerator, another market research firm. Numerator’s data also shows private-label cheese held 45 percent of the market and coffee nearly 15 percent. One of the largest e-commerce websites especially for mums was created by Mona Ataya and Leena Khalil in 2011.
You’ll find wallpaper that’s great for a statement wall, candles with names like Aphrodite, Noir, and Goddess, and even gold and matte black silverware. Walker even offers ebooks on home design for anyone who wants to learn essential tips and tricks to make a house feel like a home. For the person who wants their home to truly speak to their individual sense of style, Jungalow has pretty much everything to satisfy those decor needs. The company was started by Justina Blakeney and features products designed by her and her team as well as a curated collection of other goods. There’s bedding, colorful prints, renter-friendly peel-and-stick temporary wallpaper, and so much more.
